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Medicos Sin Fronteras. Inundación #00946 Description The objective of this campaign was to succeed in recruiting volunteers for MSF. The idea was to highlight de fact, in mos humanitarian catastrophes, ordinary people's co-operation is vital to minimise damage. To get people to thimnk about this, we needed to involve them, to show tehm something, someshow, interactive. That is why we resorted to the Where is...? gag. To give the originals impact for what tey show (something dramatic) as well as for how tehy show it (something surprising). |
Pieces of the document Material: Paper Widht: 59.5 cms. Height: 40.5 cms. Language: esp |
Publishing house Médicos Sin Fronteras Client Médicos Sin Fronteras Year of publishing 2003 Origin Donation Prizes Nominat Laus 04 Belongs to these exibitions |
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